Seoul, The heart of K-culture, Economy and Tourism
The South Korean capital seamlessly blends rapidly growing cultural trends led by modern K-culture alongside a deep history and series of traditions. In Seoul, you can cross a street from an ancient palace walked by Joseon kings to see the latest high-rise buildings. Traveling from the COEX shopping mall and the large-scale theme park in Jamsil takes less than an hour by car to Bukhansan National Park. During the day, indulge in street food in Myeongdong and Hongdae, and in the evening, enjoy a gastronomic journey at elegant high-end Korean restaurants in Hannam-dong, Cheongdam-dong, and more. As the epicenter of South Korea’s politics, economy, and society, Seoul is a bustling hub that attracts people from all over the country. With its diverse attractions, Seoul is a distinct global tourist destination that encompasses history, culture, art, cuisine, and shopping.
Gyeongbokgung Palace / 경복궁
Gyeongbokgung Palace was the largest royal palace built during the Joseon Dynasty. Founded in 1395, three years after the founding of the Joseon Dynasty, the palace consisted of 390 rooms and was located in the center of Hanyang. Jeong Do-jeon, one of the founding ministers of the Joseon Dynasty, was ordered by King Taejo to name the first palace. After much deliberation, he named it Gyeongbokgung, meaning “the palace of great happiness,” with the hope that the new dynasty would enjoy great prosperity. Among the palaces of the Joseon Dynasty, Gyeongbokgung was the largest of Gyeonghuigung, Deoksugung, Changgyeonggung, and Changdeokgung, and played a central role as the main palace of the Joseon Dynasty.
Lotte World Tower / 롯데월드타워
Lotte World Tower is a vertical city that embodies all aspects of urban life in a single building, combining global symbolism and traditional Korean beauty, humanity and technology and nature. At 555 meters and 123 floors, the massive vertical city of Lotte World Tower features Seoul Sky, the highest observation deck in Korea (500 meters), the high-end hotel Signiel Seoul, a premium healthcare center and fitness center, and the Podium, which houses a finance center, offering a unique experience commensurate with its height. Additionally, the global fashion hub Lotte World Mall houses the country's largest downtown duty-free shop, Lotte Duty Free; the country's premier and largest luxury department store, Avenue Lotte; the country's largest urban aquarium, Lotte World Aquarium; the country's first vineyard-style classical music hall, Lotte Concert Hall; and Asia's largest multiplex cinema, Lotte Cinema, offering cutting-edge lifestyle experiences and remarkable, distinctive experiences.
Bukchon Hanok Village / 북촌한옥마을Bukchon Hanok Village is a neighborhood lined with traditional hanok houses, boasting 600 years of history as the capital of Korea. It generally refers to the area between Gyeongbokgung Palace and Changdeokgung Palace. What makes it unique is that it is a living hanok village where people still live today. Among them, the area around Gahoe-dong is where you can best feel the atmosphere of old hanok houses. As the charm of traditional Korean houses has been rediscovered, Bukchon Hanok Village has become a popular tourist destination in Seoul. It also features hanok galleries, traditional workshops, and hanok restaurants, offering a unique blend of traditional and exotic appeal. Within Bukchon Hanok Village, where every alleyway is filled with history and time, there is the Bukchon Cultural Center, which conveys the meaning of our traditional culture and traditional residential culture, a space where residents and visitors can read books in a hanok, the Bukchon Village Library, and a small gallery with small exhibitions.
You can find a wealth of information about Korea and Seoul at the following websites.
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